eee clothing started in 2022 by Naj Bagdadi in Minneapolis, Minnesota. Like many 80's babies who grew up in Minneapolis, Naj was drawn to hip hop culture and street fashion.

He spent many holidays in North Africa visiting family with his father (born in Tripoli, Libya) and became drawn to his dad's native culture, art, music, language and history— particularly the most beloved figure in Libyan history, Omar Mukhtar, who lead the native resistance against the Italian colonization of Libya in the early 20th century. Known as the "Lion of the Desert", Omar Mukhtar’s images and quotes have been an iconic source of pride and inspiration to Libyans for the past 100 years.

eee fuses Omar Mukhtar's photos and quotes along with other North African and Middle Eastern images with modern art and hip hop culture on what we consider to be the best fitting, most comfortable, long lasting garments on the market. The name eee is inspired by the home city of Naj's father, Tripoli (pronounced "triple E"). Our goal is to create a truly unique streetwear brand for ANYONE who has an appreciation and fascination with the North African/Middle Eastern language and aesthetic, and an appreciation for high quality garments that are a cut above the rest.